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Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done

Google — and Matt Cutts, in particular — has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog . Cutts, the head of Google’s webspam team, says that he’d “expect Google’s webspam team to take a pretty dim view of guest blogging going forward.” He begins the post with a very clear message: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. After sharing an example of a guest blogging solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a linkbuilding tactic: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. ...
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Effective Email Marketing Strategies

Email marketing is a process to send direct commercial message to a group of people by using email. Email marketing is very effective way to attract potential or current customer, because potential customer consider email marketing. In email marketing you send ads, request business, or solicit sales or donations to build loyalty, trust, or brand awareness. Follows some email strategies that successful senders have used to get their emails clicked. # Personalize your email without using the recipient’s name # Use long and short of subject lines # Prime Time : 8:00 p.m. to midnight is the prime time to send your email # Send email on the weekends Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing internet advertising

Bing SEO Ranking Factors 2013 Study By SearchMetrics

Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page technical factors are a must have Here is a chart showing the Bing ranking factors by importance: The interesting part also is that when Searchmetrics compared the first page of search results on Bing and Google, they showed that 24.7% of the URLs listed were the same and 37.3% of the domains were the same. This clearly shows there is a difference in the results between Google and Bing. Source : ww...

Google Panda Algorithm

Panda is an algo of google which is introduce to stop content spamming. Panda was introduced in feb 2011, its aimed to lower the rank of low quality content sites or copy content sites and return higher rank of high quality sites on SERP. Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google's new Panda machine-learning algorithm was then used to look for similarities between websites people found to be high quality and low quality. Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis.

SEO Design & Layout

A website style and layout provides 1st impression regarding your site. There area unit sites that a re too fancy and regular web surfers can simply reach on those sites and can pop out even while not making one click. Search Engines are terribly good however in any case they're software package and not individual WHO can browse the content of their interest. If you create your website too difficult then search engine wouldn't be able to parse the content of your site properly and at last categorization wouldn't be economical which is able to lead to a low rank. the particular page content ought to have a keyword density of regarding 100% and may weigh in at regarding two hundred words - however there are as several opinions regarding this as there are SEO specialists . Some say keyword density ought to be five-hitter and a few say it ought to be two hundredth . 100% works on behalf of me . Here area unit few ti...

SEO Website Domain

When you begin thinking of doing a business through web , very first thing that you think that concerning is your computing machine name . Before you select a website name you must take into account the followings who would be your target audience? What you propose to sell to them. Is it a tangible item or simply text content? What will build your business plan distinctive or totally different than everything else that's already on the market many of us assume it's vital to own keywords in an exceedingly domain. Keywords within the name area unit typically vital , however it always will be done whereas keeping the name short, memorable, and freed from hyphens. Exploitation keywords in your name provide you with a powerful competitive advantage over your competitors. Having your keywords in your name will increase click through rates on computer programme listings and paid ads similarly as build it easier to exploitation ...

Search Engine Optimization

Search engine Optimization (SEO) is that the method of moving the visibility of a web site or an internet page in a very search engine's "natural" or un-paid ("organic") search results. In general, the sooner (or higher graded on the search results page), and a lot of oft a web site seems within the search results list, the lot of guests it'll receive from the search engine's users. SEO might target completely different sorts of search, as well as image search, native search, video search, tutorial search, news search and industry-specific vertical search engines. As a web promoting strategy, SEO considers however search engines work, what folks look for , the particular search terms or keywords written into search engines and that search engines square measure most well-liked by their targeted audience. Optimizing a web site might involve piece of writing its content, markup language and associated writing ...