Email marketing is a process to send direct commercial message to a group of people by using email. Email marketing is very effective way to attract potential or current customer, because potential customer consider email marketing. In email marketing you send ads, request business, or solicit sales or donations to build loyalty, trust, or brand awareness. Follows some email strategies that successful senders have used to get their emails clicked. # Personalize your email without using the recipient’s name # Use long and short of subject lines # Prime Time : 8:00 p.m. to midnight is the prime time to send your email # Send email on the weekends Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing internet advertising